February 08
Featured in Business Zone
... We finally chose sailing because it engendered the same spirit we were promoting
as a company and also because it had a wide and growing fanbase amongst senior
managers from the finance and IT professions. Our choice of supporting IMOCO
ranked professional sailor Steve White in his quest to compete in the famous
Vendee Globe race in 2008 gave us something refreshing and leisurebased
that offered customers and staff a break from the commercial world. This kind of
sponsorship also gives you the chance to offer greater customer value through
hospitality events and acts as an exciting vehicle for ongoing
communication with both existing and new customers.
To read the full article select the link on the right.
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